It was by accident that REGARD found his stage name. The word, “regardé,” came to the DJ during French class in high school. “To see” became the core behind Regard’s music. “When I perform,” he says, “I look at the people and how they feel the music.” For REGARD, his deep house mixes consist not only of sound, but also of sight. Performance is a reciprocal and intimate relationship between the DJ and the audience.

Kosovan DJ and producer REGARD garnered global attention with his debut single ‘RIDE IT’ which became an international hit, taking the internet and TikTok by storm and quickly followed it up with his second hit single ‘SECRETS’ featuring South London singer RAYE. He has gone on to achieve over 10X TOP 10 single chart placements globally. In the UK, ‘RIDE IT’ has sold over 1 MILLION records to date (2x Platinum), while ‘SECRETS’ was recently certified Platinum. Latest single ‘YOU’ achieved 245 million streams, #1 TikTok sound in UK and is the longest running #1 on the US Hot Dance/ Electronic Songs chart, plus saw REGARD perform on Jimmy Fallon. REGARD has had THREE #1 US Dance Airplay hits, amassed 3.2 BILLION combined streams & 11 MILLION worldwide sales.