3YOONI

Having fled Baghdad for Switzerland as a child, Yassin Mahdi was confronted from an early age with the narratives and stereotypes often projected onto Arab people. 3YOONI (pronounced: ayooni) is his musical response to these experiences and observations. While the debut album BAGHDAD offered a personal and critical exploration of identity and language, the new EP MIDDLE WEST turns the lens onto the systems that shape these experiences — interrogating racism, patriarchy, and Orientalism.
Synth-driven electronica meets Arabic influences; oud melodies intertwine with synthesizers and drum machines, accompanied by his distinctive voice — challenging, unsettling, and captivating. The result is a deeply moving body of work: a truly original sound paired with sharp political insight and a profound sense of humanity.
3YOONI playfully and provocatively describes his hybrid, genre-defying sound as “Iraqi Shoethrow Pop.”